B2B Marketing platform Web to Lead
Web-to-Lead Process Automation
The Web Form module automates your web to lead process for efficient creation, distribution and enrichment of your leads and contacts.
Website visitors complete lead generation web forms with minimal manual data entry, website hosts capture the visitor data in a verified and consistent manner. Our fault tolerant and intelligent duplicate check verifies if a company or contact is already known within your CRM. This way you optimize your web to lead process.
"High efficiency and accuracy in your web-to-lead process are assured!"
From web form to full CRM record in a few simple steps:
- Website visitor enters company details in the web form and sees the corresponding companies;
- Web form user chooses the right company and the web form is automatically prefilled;
- User enters personal information and clicks submit.
Once a user submits the web form it is enriched with a full company profile. Next the duplicate check automatically verifies if the company or contact is already present in your CRM. Based on this information you optimize your web-to-lead process.
We will supply you with 3 APIs:
- D&B company information API to retrieve company information;
- Company duplication check API to detect duplicate companies before they are onboarded into CRM;
- Contact duplication check API to detect duplicate contacts before they are onboarded into CRM.
With these 3 APIs you create the best fit process to optimize the customer journey:
1. New contact at new company
Process: create a new company and contact and forward to right channel
2. New contact at existing account
Process: create a new contact, update account and inform account manager
3. Existing contact at existing account
Process: update information and inform account manager
This ensures that leads are immediately forwarded to the most appropriate channel. The enriched information delivers an understanding of the visitor’s company. For example their size, their business activity or whether they are an existing customer.
- Speeds up ordering procedures in webshops;
- Customer experience and response are improved;
- Leads are enriched with Dun & Bradstreet information;
- Intelligent duplicate detection on Accounts & Contacts in CRM;
- Webservice plug-in seamlessly integrated into your website;
- Automatic sales trigger to inform the sales/service department;
- And so much more!
See how it works? Click here and fill in a company name.
Streamlined web-to-lead process
Our Web Form module optimizes your web-to-lead process and improves the customer journey. The requests via web forms will be added first time right to your CRM or Marketing automation. The process is optimized for efficient follow-up by sales and customer service teams.
Interested in how the Web Form module makes your job easier? We gladly show you our solutions in a live demonstration.Contact us