B2B Marketing Platform Selection
Excel in Customer Experience
Companies everywhere lose too much productive time trying to connect with the wrong prospects. At the end of the customer journey, they allow their best customers to slip away after trying so hard to bring them on board.
Market leaders spend more time choosing the right prospects in the first place and growing by keeping their customers happy.
"Increase the relevance of your prospects by smartly combining segmentation criteria!"
Our Selection module puts the controls of targeted prospecting and customer success in your hands. Once you understand what attracts and retains your best customers, you can more effectively locate others who could benefit from your solutions.
Intelligent B2B segmentation criteria is the foundation of world-class customer experience. You’ll be able to sharply define your preferred audience by large number of unique, distinctive and relevant selection criteria.
Determine Your Own Customer Success Factors
Our Selection module allows you to break out account information by criteria such as:
- Demographic trends;
- Regional geo-location;
- Company size by hiring or revenue;
- Organisation type;
- SBI code: industry, sector of branch;
- Number of employees;
- Province, city or postcode;
- Legal form.
Beyond the standard segmentation criteria, the Selection module takes you into the future of customer experience, including criteria such as the following:
- Web search – finding specific keywords relevant to you on company websites;
- (Estimated) churn or turnover;
- Google maps for visual selection;
- Trade indicator – to specify the company’s commercial activity level;
- Corporate linkages;
- More unique categories of criteria.
When you’ve pinpointed your best prospects, quickly de-duplicate your prospect database using simple 'drag-and-drop' functionality. Export all the information you need directly to Excel, Salesforce or Dynamics 365 CRM.
Efficiency Meets Productivity
Collapse the length of your sales cycle to rev up revenue. Increase conversions by qualifying prospects more intelligently on the front end. Next generation Selection tech points you in the right direction and alerts you to critical changes.
Search, Analysis and Selection are core modules of our Smart platform which brings together our most powerful modules with your existing CRM, external data sources and expansion slots for other snap-on modules.
Examine how this can work for you by arranging your own live demonstration and kickstart productivity.Contact us