B2B Marketing Platform Analysis
Converting Raw Data into Market Wisdom
Data by itself can’t help your business. Data must be refined into information, information into knowledge and knowledge into wisdom. Our analysis tools are the catalysts of each transformation.
Information gives meaning to data, revealing why it matters. Knowledge puts information in context, suggesting how it affects your business. Wisdom suggests actions the business can take to profit from their accumulated knowledge.
“Strategic analyses reveal profound market insights!”
The better your analysis tools, the better your view into the projected future development of existing trends. You’ll be able to react more quickly to sudden market shifts and get there before the competition.
4 Central Controls within the Analysis Module
- X-Y functionalities
Compare different filters in pivot tables, present them to colleagues in diagrams, or export them to a more convenient format, like PDF or Excel.
Use the Maps function to identify geographical patterns of customers, market, market penetration or market potential in Google maps.
- Data visualization
Our Report function makes it easy to construct a clear, expansive market analysis in a visual format that’s easy for non-technical team members to digest. Take away valuable insight into customers, market shares and market penetration based on various relevant variables like industry, year started, trading indicator or employee number.
- Customer profiles
Use the popular Look-a-like function to identify prospects that share essential traits with your current customer base. Run a Churn analysis to alert you about signals that you risk losing specific customers or accounts.
Connect the Analysis module with your CRM-system for greater process efficiency and user-friendliness. You can be assured that you will always be working with the most accurate data available. Use market share day-by-day analysis as a barometer for the success of your lead generation campaigns.
Know Your Market, Inside and Out
Our Analysis module is a recommendation engine, producing factual insights and reveals relationships between variables. You’ll look deeper into the factors impacting your customers, the market, relative market penetration and potentials for new business models. Know where you are and be confident about your direction forward to optimize strategic investments in market development.
Search, Analysis, and Selection are core modules of our Smart platform which brings together our most powerful modules with your existing CRM, external data sources and expansion slots for other snap-on modules.
Make the most of your data and act with greater market wisdom. See the how the Analysis module makes your business stronger by setting up your own live demonstration.Contact us