B2B Marketing Platform Credit Marketing
Insight into Profitable Customers and Prospects
The Credit Marketing module was is especially developed for sales & marketing professionals who want to create profitable growth for their enterprise. By segmenting based on the risk indicator of an enterprise, you minimize risks. Furthermore, you can raise the profits of your sales & marketing efforts. This risk indicator is based on the D&B Rating that has been recognized as the leading predictive indicator to evaluate company risks.
"Focus on creditworthy customers and prospects?"
By excluding high risk enterprises, you focus on low risk prospects and customers. And thus minimize risks. But serving customers and prospects with high risks can be beneficial for your enterprise too. The goal remains to recruit profitable customers, customers who pay your bills. That way, your sales team gets the most out of its efforts.
Serve your customers effectively
By tuning your payment conditions and delivery terms to the risks, you positively influence customer satisfaction. Prospects with high risks immediately receive the right conditions, which prevents future disappointments. Prospects and customers with low risk receive better terms or more service. With the right focus, you stay ahead of competitors. Additionally, it’s also valuable to have insight into the part of your customer portfolio with higher risks. If they don’t pay, you don’t have any turnover. With the right insight, you take action on time. The Credit Marketing module is easy to combine with all our other modules. With this, you can easily refine your search even more. For example, based on branch, employee number or fleet size. This allows you to get to the core of your targets, and enhance your focus. Therefore, you use all available sales and marketing resources to their fullest potential:
- Focus on profitable customers and prospects;
- Right payment conditions and terms per segment;
- Improve the order to cash process;
- Insight into your 'at-risk turnover';
- Increase customer satisfaction;
- Spend your marketing budget on financially healthy prospects.
Increase your sales success!
By using the Credit Marketing module, you can see where profitable turnover growth can be generated. Select with the Risk indicator and creditworthiness will no longer be an obstacle in turnover growth. That way, sales and marketing can prioritize the customer segments they approach.
Interested in how the Credit Marketing module makes your job easier? We gladly show you our solutions in a live demonstration.Contact us