B2B Marketing Platform Linkages
Insight into the Linkages of your Business Relations
It is important to have insight into the linkages of your customers, prospects and suppliers. This allows you to estimate the opportunities and risks in the market and in your business. Linkages are the current business relations between entities in a corporate structure.
Know your customers
The Linkages module is a complete and reliable register for insight into the relations of your business partners. Varying from the smallest one-man business with a single affiliate, to the largest multinationals with thousands of offices. You quickly and simply oversee the corporate structure and find out which (worldwide) entity is the Ultimate Beneficial Owner (UBO) or shareholder.
The information in the Linkages modules originates from Dun & Bradstreet, the most complete and reliable source in (inter)national corporate relationships of your business partners.
"Insight into linkages creates new sales opportunities!"
Cold prospecting belongs to the past
If you can contact with new prospects via existing business relations within the same corporate tree, cold prospecting belongs to the past. You immediately have insight into the entire organisation so you contact at the right level. Give your sales pipeline an impulse with Account Based Marketing and quickly find answers to questions like:
- Which customers and prospects belong to the same company?
- Which company is the actual owner (worldwide)?
- Which enterprises in a corporate family tree are actively trading?
- Where are the big (production) locations?
- Which locations use vehicles?
- Which entity should you approach?
Precisely define your targets
The selection criteria in the Linkages module are easy to combine with the other modules.That way, you refine your search even more. Among others based on branch, employee number, number of companies in the family tree, or the global ultimate parent’s country.
That way you acquire insight into the top 500 corporate trees based on the number of family member. In another example you select all companies with a parent in Spain.This way, you keep cultural influence in mind, regarding purchasing behaviour.
- Immediate insight into your customers corporate linkages;
- Easy to identify prospects that are connected to your existing customer base;
- Selecting prospects based on country or continent of the ultimate parent;
- Complete customer profile for your sales department;
- Exclude your existing customers with a single mouse drag;
- Export to Excel or directly integrate into your CRM or marketing automation;
- And so much more!
Increase your sales success!
By using the Linkages module, you get a complete customer profile and you make contact at the right level. This allows you to focus on relevant organisations only.
Interested in how the Linkages module makes your job easier? We gladly show you our solutions in a live demonstration.Contact us