Master Data PlatformCleanse your CRM Data
Data Cleansing for Salesforce and Dynamics
Your CRM is the leading source for all the information you need during customer processes. The quality of this source depends on the quality of your data. That’s why our platform starts with cleansing your data. Our solution fluently integrates in Salesforce, Dynamics, or any other CRM system.
CRM systems often contain wrong, incomplete or old market and customer data. Since business never sleeps, your market changes daily. Examples are movements, name changes, and bankruptcies. Also, different employees from different departments are manually adding information into CRM, which is sensitive to errors and duplicates. Once entered, the data mostly remains untouched, while according to our partner Informatica; up to 30% of the customer data outdates every year. Double, aged, or incorrect data is not a great foundation for excellent customer service, neither for happy CRM users. While if you:
- Would work from a clean CRM system;
- With a flawless onboarding experience;
- And immediate access to the most recent updates on your customers;
You would create a huge competitive advantage.
That is why the Master Data Platform kicks off by cleansing your current CRM data.
As Clean as it Gets
The innovative Master Data Platform cleanses your data from the source. With our intelligence search and match algorithm, we test the customer data in your CRM against the reliable and validated data from our external sources. These global and local sources, like Dun & Bradstreet, Altares, and the Dutch Trade Register, contain verified financial, compliance, supply, and sales & marketing information. Based on this, accounts, contacts, and/or consumers in your CRM are automatically revised, completed, and deduplicated. That is how you'll gain time and efficiency.
- Remove redundant data that slows down your business;
- Have each customer in the database refer to a unique account;
- Create reliable reports based on clean, complete, and consistent data;
- Always treat new leads or existing customers to its actual status;
- Rely on customer data from verified external sources.
Master Your Data
Once your data is clean, it is a matter of keeping it clean. On to the next step of our platform: fast and accurate onboarding experience of new accounts and contacts.
Only want to cleanse your CRM? Besides the platform, we provide tailor made solutions. Contact us today to discover what fits you.Contact us