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How master data should be your # 1 sales prospecting technique

Do you have trouble finding good prospects? Discover how master data can help you. You get better quality prospects and also fully automated.

Prospecting old style

Ask ten sales reps which is the least favorite part of their job, and nine of them say prospecting. Prospecting takes a lot of time. But that is not the real problem. The real problem is uncertainty about the quality of the prospects. If your prospects are bad, you don’t sell anything. You can start again from the beginning.

How should you handle it?

Discover the power of data. Data-driven prospecting with business master data.

Business master data

Olbico Leads makes business master data from more than 300 million companies available in a smart way. Olbico Leads has detailed information about the size, industry, financial position and much more.

Data driven prospecting

There are several ways to prospect data-driven. For example by smart analysis and selection or with AI.

Data-driven prospecting with Analysis & Selection

Decide who you want to find, select the right companies and start a campaign.

Step 1: Decide who you want to find

The first step is to think of who you want to become new customers. Which region should they be in? How big do they have to be? In which industry should they be active?

One of the considerations you must make is whether you want to deepen your current market or enter a new market.

Step 2: Select

This step is a logical continuation of step 1. In Olbico Leads you make the selection based on your analysis. You enter the characteristics and a few minutes later you have a list of companies that meet your criteria.

Step 3: Campaign

OK. You have a list of companies. And now? Now you use the characteristics of the companies to start a campaign. You have precise information with which you can perfect your targeting.

Example: create an advertisement and dynamically load the data into that

Data-driven prospecting with AI

Discover automated prospects that look like your best customers

Step 1: Link CRM

Your CRM is a rich source of information about your customers. Chances are that 10% of your best customers take care of a large part of your turnover.

Step 2: Lookalikes

Lookalikes discovers prospects that look like your best prospects. It matches the essential characteristics of your best customers with comparable companies. You can add the companies to your CRM or create a campaign in Salesforce with one click.

Step 3: Sit back

Adjust your seat and sit back. Lookalikes goes to work for you and gives you a call when there is a new prospect.

Book a demo with one of our product specialists. Pick a day and time yourself.

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