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Data Cleansing

A clean CRM with master data

You collect data. A lot of data. But how are you sure this data stays up-to-date?

The power of CRM is clean data

Your CRM is as powerful as the data it has. With duplicate, incomplete or outdated information, marketing cannot make good campaigns, customer care cannot serve your customers well, and purchasing cannot put together the ideal product range. Olbico Master Data Platform cleans CRMs with business master data.

Business master data

Olbico links business master data from prominent information suppliers, such as Dun & Bradstreet and the Trade Register, to CRM. This means that CRMs are enriched with up-to-date, accurate and validated information from more than 300 million companies worldwide.

Which data are cleaned up?

By connecting the business master data, many fields in CRM are cleaned up and / or supplemented. These include:

  • Company Name;
  • Address (es);
  • Registration numbers, such as VAT, DUNS and Chamber of Commerce number;
  • Industry;
  • Phone number(s);
  • Number of employees;
  • Financial data, such as sales data;
  • Credit risk information;
  • Corporate structure;
  • Date of incorporation;
  • Social media links.

Which data is not processed?

Olbico Master Data Platform connects external business master data. Internal data in your CRM is not processed, such as:

  • Purchase history of customers
  • Linked third-party data, such as web analytics, behavioural data and campaign data
  • Personal notes
  • Financial data, such as the contract value and payment history

Keep clean data clean

You want to keep data that is clean clean. We have developed two solutions for this: with Data Entry, entering data into CRM becomes standardised. Monitoring checks the status of the data 24/7 and updates it automatically.

Data Entry

Dat Entry standardises onboarding data in CRM. It creates a complete, enriched and error-free account in CRM based on just one identifier. This makes it easy and accessible for every employee to improve and maintain the quality of CRM. Even if spelling mistakes are made.


Monitoring checks 24/7 whether the data is still up-to-date, accurate and validated. With changes, such as a relocation, takeover or bankruptcy, this is immediately implemented in CRM. You will be notified of important changes so that you can take action.

Clean data as a service

You could view data clean-up as clean data as a service. Because once our solution is part of your CRM, you always have up-to-date business information in CRM. You will never have to clean data manually or purchase current data periodically.

Book a demo with one of our product specialists. Pick a day and time yourself.

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