When entering customer data in Salesforce, various systems and quality controls had to be done manually
As an international market leader in the field of mobile telephony, Vodafone wants to offer its 404 million customers worldwide the best service and are also known for this. CRM plays a central role in this. But when entering customer data into Salesforce, employees had to consult various systems and do quality checks before they could create an account. That took time and money and therefore had to be more efficient.
Data Entry of Olbico Master Data Platform
Frank van Meegen, ICT Specialist Enterprise Salesforce.com at Vodafone: “Thanks to Olbico Master Data Platform we have been able to make an important efficiency improvement when introducing new customers to our system. Our input process is now fully integrated in Salesforce. Employees can now immediately see whether the relationship to be entered already exists, that addressing and spelling are correct and they can immediately see whether the relationship already exists in Salesforce. “
Enter complete and reliable customer data in Salesforce faster
“Because the information is now entered in a uniform manner, we immediately have complete and unique customer information. Some of the reactions from my team:”