B2B Marketing PlatformGrowth by Customer Insight
Customization with Customer Insights
Personalization is the key to relevance. Customers tend to come and go, but the lower your churn rate, the lower your acquisition costs and the bigger your market share.
“Profound customer insight offers an excellent foundation for your sales & marketing strategy!”
Customers need more than good will to stay engaged. What works today can change tomorrow based on trends and market fluctuations. Customers choose business partners based on who best understands their needs and how those needs are changing.
Many things to many buyers
You can try to be a fortune-teller, or you rely on customer insight data. All of your customers want and expect different things, but customer insight data helps you to keep them all happy.
Olbico's B2B marketing modules illuminate:
- The most common reasons for your customer churn;
- Defection rates by sector, corporate structure, or branch;
- Geographic patterns in churn and new customer acquisition;
- The ideal customer profile characteristics;
- Look-a-like prospects who fit that customer profile;
- The make-up of decision-making units (DMU);
- Who else customers are connected to within the corporate structure;
- The most up-to-date contact data on all of your customers.
Excellence in customer experience
Don't just guess at what your customers want. A more complete picture of your customer is the first step for delivering excellence in the customer experience. Customer insights derived from current data will guide you in developing initiatives for up-, cross- and deeper sells and will allow your employees to make well-grounded decisions.
Olbico transforms your customer data into actionable knowledge about how to treat your customers. Our tooling smoothly integrates in popular CRM systems likes Salesforce, Dynamics 365 or any other CRM. This gives you the advantage of immediately seeing fresh leads within your database. Customers stay with the business partners who best sync up with their business need as they evolve. This base of satisfied customers are the ones most likely to become your brand advocates, reaching out to connections within their networks. Repeat business and referrals will form the basis for your long-term business growth.
See exactly what Olbico can do for you in a live demonstration of our B2B marketing modules. Contact us to engage your best customers and find more like them.Contact us